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When Jack Peterson, a psychology professor at the local university, is visited by the FBI, his entire world is flipped upside down. What develops isn’t the usual story of investigators piecing together the clues of a crime, but, instead, a dramatic revelation of Jack’s secret past. THE HOUSE is a smart, dramatic murder/mystery about a few days in the life of Jack Peterson and the past mistakes that he is forced to face.
Moosehead Films, in association with J.B. Movies and Visual Arts, will produce THE HOUSE which will draw on the expertise of its production team and cast. We will also utilize resources from within Maine and my connections via social media to create a captivating murder/mystery/drama for a modest budget. Our independent and highly professional approach maximizes both the potential return for our investors and also gives creative freedom for the film production team.
During the 11-day shooting schedule (almost two weeks), the majority of THE HOUSE will be shot in Piscataquis County, Maine. Many of the expenses associated with location shooting will be greatly reduced, based upon three important production elements: First, the script was intentionally written to force at least 75% of the film’s setting to be shot within the interior of the main character’s home. This script decision creates a controlled environment for weather, lighting and also sound recording. Second, we are intentionally using a unique production model for our crew: A select handful of skilled filmmakers with experience in a variety of production roles will hold the key production positions, while apprentice filmmakers will become the remaining crew members. By using this production model we will both minimize cost, and develop the talents of emerging filmmakers. Finally, the director will divide up the actual shooting of the smaller scenes between himself and James Bosley, in order to shoot more scenes within the tight schedule.
The Marketing/Distribution:
Pre-Sell Copies of the Authorized Signature Version DVD. Once all production funds have been received, fans will be able to pre-purchase a special version of the film that will only be available to purchase up until the "Global Release Party." (More details on the Global Release Party below.) This unique DVD version will offer bonus material that will not be available on any other copy of the film; essentially making it a collector's edition. Pre-selling forces sales and is also a proactive way of dealing with piracy. (These copies have already been paid for before anyone can post the film for free on the Internet.) The more money you can make pre-selling the DVD's; the better chances you have for success. This will also help create the excitement building up to the "Global Release Party."
Hosting a Movie Poster Contest for THE HOUSE. Bosley tested this concept on a much smaller scale with AMNESIA and found phenomenal success, drawing in a significant fan base. By allowing the fans to help create the poster design for THE HOUSE, the audience will feel a sense of camaraderie with the film and company. In turn, they will be loyal to the project. Positive audience interaction with a film was demonstrated by “The Blair Witch Project” and helped the film reach great success with an extremely tight budget.
Throwing a “Global Release Party.” The film's premiere screening will be held in at least three separate theaters. During these screenings, the theaters will be connected globally and audience reactions will be broadcasted via the Internet. Cast and crew members will discuss their experiences and will take questions from the audience. We will have a camera crew at the main theater to broadcast the entire presentation live. During this premiere screening, the Internet audience will also be able to see the film in its entirety, but it will only be available online this one time. The idea is to give the global audience a taste for the story, develop a craving to see the film again, and to tell others of this ground-breaking way of promotion. This will also help us in our pursuit of the best possible distribution deal by drawing the distributors in instead of pursuing them.
Some of the theaters we will be pursuing will be based on the director's personal connections, including the twelve theaters he has already worked with.
Film Tour: After the "Global Release Party" we will use our ticket sales numbers as leverage to show the film in more theaters, throughout the country.
Prior to going into production, the production company will be contacting a distributor/advertising aggravator for a certain television station to have the film shown on it. The distributors who work with said station pay up to $400,000 per showing.
Moosehead Films, a Maine Limited Liability Company, is raising the $500,000 budget for THE HOUSE by first pursuing a Development Loan and also offering blocks of $5,000 each, comprised of equity investment. This is explained in more detail in the section titled “Investment Opportunity.”
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